Since last year in the fourth quarter, domestic steel, copper, aluminum, plastic appliance such as raw material prices surged in international commodity, raw material and fuel prices higher and market expectations of resultant force propelled by rising. With home appliance with steel, for example, because prophase lower base, at present the Shanghai market 3.0 mm pickling board, 1.0 mm cold, 1.0 mm galvanized coils, 1.0 mm without grain-oriented silicon steel prices generally higher than a year ago rise 22% ~ 54 percent, more than six months ago to go tall 13% ~ 26%, than earlier this year rise 5% ~ 9 percent. April baosteel 1.0 mm primorac carbon cold-rolled roll after-tax order before a low price (2009 November) per ton higher than nearly 1000 yuan, anshan cold-rolled roll price is higher than 1,600 yuan per ton. Over the same period, baosteel, anshan and masteel 1.0 mm galvanized roll price above 700 yuan/ton ~ 1170 yuan/ton range. Home appliance raw material prices sharply make appliances production enterprise of rising cost, profit declined. In this case, appliance enterprise can effectively solve the cost trapped worth attention, because it will be related to raw material prices could realize along the chain transmission problem

Home appliance with steel price rise obvious

2009 household electrical appliance industry of steel demand more than 750 million tons, including electrical appliances product of air conditioning, refrigerators, washing machines, fridges white goods are the main force of steel consumption. Generally speaking, appliance industry for steel mainly for the plank. According to statistics, household electrical appliance industry plank accounted for about its need steel 95%, which cold and galvanized sheet is given priority to, all accounted for about 30% of the amount of plank, silicon steel plate dosage component. Meanwhile, household electrical appliance industry need part pickle sheet, stainless steel plate, caitu, fingerprint resistant plate and FuMoBan. In addition, any electrical appliances product motor all need silicon steel.

In addition, different appliance products of steel varieties of demand and dosage is also different. Like air conditioning needs a lot of galvanized sheet, air conditioning indoor after the backplane, pachage after backboard, internal parts, separate-bodied air-conditioners shells and internal items such as required by the galvanized steel manufacturing, thickness at 0.25 mm ~ 1.5 mm. Small home appliance with galvanized sheet thickness by 0.3 mm ~ 0.8 mm specifications of most, width is 650mm ~ 1250mm. Refrigerators, washing machines needed steel criterion with cold, galvanized sheet and silicon steel plate mainly. According to statistics, 1 double tube washing machine consumes cold 6 kg, 1 platen washing machine of cold consumption for 10 kilograms, 1 washing machine of silicon steel consumption is 4.2 kg ~ 7.8 kilograms, Cold rolled stainless steel in the washer on the dosage are also on the increase, general 1 platen washing machine of cold rolled stainless steel consumption in 10 kilograms or so. Along with the electrical appliances product quality promotion and the appearance of pursuit, high-grade home appliance of color laoding PVC plate, stainless steel and fingerprint resistant plate demand is increasing.

At present, the electrical appliances required to produce the cold, galvanized sheet and other steel prices have increased obviously, year-on-year increase more than 50%, including near or cold, galvanized steel sheet, silicon board price respectively year-on-year rise 46%, 36%, 51% than six months ago, rising 26%, 21%, 25%. At present, the steel prices also reached 2009 order is the highest level since. With steel prices, home appliance manufacturing enterprise procurement costs rise, to month direct purchase quantity 50,000 tons of calculation, steel prices rose $100 per ton, purchasing cost then rise 500 million. In the past half a year, the main electrical appliances with steel prices rise absolutely per ton exceeded 500 yuan, overall purchasing cost greatly increased.

Dissolve cost pressures still must try hard

Learned, steel price every 10% rise, appliance enterprise cost of production will increase around 3% of washing machine, which reaches the influence of cost of 3.8%, air-conditioning and refrigerator the influence of cost for 1.5% ~ 3.0%). Apparently, with steel price to rise unceasingly, the competition is fierce and profit meager household electrical appliance industry production cost increased obviously. Not only such, appliance industry for other raw materials such as copper, aluminum, plastic prices have risen, such as mid-march the copper price than earlier this year already risen around 1500 yuan/ton, march ABS of engineering plastics average price also than in February risen 300 yuan/ton.